Shuichiro Ogawa
日本語

Work

Each project lists which of the eight stages, from planning to deployment and operation, I covered.

Stage definitions →

Newest first. 12 projects

  • Marketing support for a healthcare company app

    2026

    I built the mid- to long-term marketing strategy from user journeys and KPI design, aligned the departments involved, and supported the app through requirements definition.

    Quantitative outcomes are confidential.

    • Planning
    • Requirements definition
    • Design
    Stage details
    Planning:
    Mid- to long-term marketing strategy and support for executing it
    Requirements definition:
    Support for app requirements gathering and definition
    Design:
    KPI design; user journey maps

  • UX redesign of a financial institution's BtoC contract process

    2025–2026

    I led the UX redesign of the contract process, from the three-to-five-year vision through per-touchpoint screen design. The vision includes AI-to-AI contracting, in which AI agents conclude contracts with each other, and I use generative AI to streamline the design work itself.

    Quantitative outcomes are confidential.

    • Planning
    • Requirements definition
    • Design
    • Deployment and operation
    Stage details
    Planning:
    Mid- to long-term vision (including AI-to-AI contracting) and migration roadmap on a three-to-five-year horizon
    Requirements definition:
    Support for requirements gathering and definition
    Design:
    Service design; As-Is / To-Be user journey maps, UX concept, screen design
    Deployment and operation:
    Built UX-based criteria into the client's decision-making process

  • Generative AI in education R&D

    2023–2025

    I tested, alone, the conditions under which generative AI works in education, from the technology survey through interaction design and impact measurement.

    Quantitative outcomes are confidential. The published portion appeared in a peer-reviewed paper (STEM Education Research Vol. 7).

    • Research
    • Proof of concept
    • Design
    • Implementation
    • Measurement
    Stage details
    Research:
    Technology survey
    Proof of concept:
    PoC planning and classroom use-case scenarios
    Design:
    Interaction design that supports learning efficiency and motivation
    Implementation:
    Firebase + TypeScript prototype
    Measurement:
    Evaluation platform on GCP and user interviews

  • Peer-effect cohort learning

    2022–2025

    I took an online community for peer learning from concept and learning-scenario design through development and operation, then handed it over to a business unit. I used machine learning to measure how much peer influence contributes to retention, and used that to raise retention.

    Quantitative outcomes are confidential.

    • Planning
    • Research
    • Design
    • Implementation
    • Measurement
    • Deployment and operation
    Stage details
    Planning:
    Online community concept
    Research:
    Literature and market research, technology selection
    Design:
    Firebase + TypeScript serverless architecture and learning scenarios
    Implementation:
    App and analytics platform on Firestore and Vue / Nuxt.js
    Measurement:
    Behavioral-log metrics; machine-learning measurement of contributions to retention
    Deployment and operation:
    Developed and operated, then transferred to a business unit

  • Turning inquiry-based courses into an online business

    2021–2025

    I took an online project-based learning (PBL) course for junior high students and an inquiry course for elementary students end to end, from the business plan and service design to running them, using AI agents in operations to cut workload. The junior high course became part of the company's flagship lineup.

    Quantitative outcomes are confidential.

    • Planning
    • Design
    • Implementation
    • Deployment and operation
    Stage details
    Planning:
    Business plan
    Design:
    Service design
    Implementation:
    System and learning-material development
    Deployment and operation:
    Operation with AI agents to cut workload; made it a flagship product and rolled out its core technologies to other business units

  • Behavioral design R&D for learning retention

    2021–2022

    I researched what keeps learners going, framed as behavioral design, and built a system that uses generative AI (digital human technology) to propose individual interventions.

    Quantitative outcomes are confidential.

    • Design
    • Implementation
    Stage details
    Design:
    Individual interventions keyed to progress and understanding
    Implementation:
    Intervention system using generative AI (Vue / Nuxt.js, Firebase)

  • Company-wide R&D strategy

    2020–2025

    I put a company-wide R&D roadmap for growth three to ten years out to the executive team, then drove the R&D projects under the approved strategy.

    Quantitative outcomes are confidential.

    • Planning
    • Research
    • Proof of concept
    Stage details
    Planning:
    3–10 year R&D roadmap proposed to executives
    Research:
    Research on next-generation learning technologies and learning theory
    Proof of concept:
    Carried out R&D under the approved strategy

  • Multimodal emotion analysis system

    2020–2021

    I built a system that uses AI to analyze voice and facial expressions and predict instructor ratings, and integrated it into the production service.

    Cut instructor management effort by 40% year on year and raised customer satisfaction by 2 points year on year.

    • Research
    • Proof of concept
    • Implementation
    • Measurement
    • Deployment and operation
    Stage details
    Research:
    Accuracy and coverage of existing technologies
    Proof of concept:
    Visualizing emotion from voice and facial data
    Implementation:
    Azure Cognitive Services and Python
    Measurement:
    Correlation with learning outcomes; prediction of instructor ratings
    Deployment and operation:
    Integration into the production service

  • IoT / LPWA new business development

    2018–2019

    I drove a new business built on IoT and low-power wide-area (LPWA) networks myself, from the technology survey through device and platform development to business validation.

    Quantitative outcomes are confidential.

    • Planning
    • Research
    • Proof of concept
    • Design
    • Implementation
    Stage details
    Planning:
    Service planning, business plan, investment decision
    Research:
    Technology and market research
    Proof of concept:
    Business validation
    Design:
    Dynamic pricing based on demand forecasting
    Implementation:
    Sensor devices, GCP processing platform, APIs

  • University library app with SSO

    2016–2018

    I implemented AI book recommendations based on borrowing history and single sign-on with campus systems, and ran the project, design included, from estimates through operation.

    Quantitative outcomes are confidential.

    • Requirements definition
    • Design
    • Implementation
    • Deployment and operation
    Stage details
    Requirements definition:
    Requirements definition
    Design:
    Visual design and single sign-on architecture
    Implementation:
    App and AI book recommendations
    Deployment and operation:
    Operation and improvement proposals from usage data

  • SaaS growth hacking

    2016–2018

    I handled admin panel improvements and the log analysis foundation, and made RCT-measured impact the basis for deciding what to improve.

    Quantitative outcomes are confidential.

    • Requirements definition
    • Implementation
    • Measurement
    • Deployment and operation
    Stage details
    Requirements definition:
    Support for requirements definition (estimates as well, in a presales role)
    Implementation:
    Admin panel improvements, location data analysis
    Measurement:
    RCTs and log analysis with AWS Athena
    Deployment and operation:
    Helped launch the customer success team; set up KPIs and analysis procedures

  • Notification system for regional banks

    2016

    As project leader, I set a design policy balancing security and usability, and ran the project from estimates through maintenance.

    Adopted by 23 regional banks.

    • Design
    • Implementation
    • Deployment and operation
    Stage details
    Design:
    Design policy balancing security and usability
    Implementation:
    Development and testing
    Deployment and operation:
    Maintenance and operation

* Project visuals are withheld due to confidentiality agreements.

Self-initiated

Work outside client projects, built solo from concept through implementation.

  • Torqueo

    2024 / Category: Media art, product

    I built, alone from concept through implementation, a device that takes the everyday act of twisting and turns it into a trigger for recalling emotion. As Jamjet Iqbal, I showed it at the Tokyo Metropolitan Art Museum (joint alumni exhibition of an art university) in April 2024.

    Quantitative outcomes are confidential.

    • Planning
    • Design
    • Implementation
    Stage details
    Planning:
    Concept: twisting as a trigger for recalling emotion
    Design:
    Device design
    Implementation:
    Building and exhibiting the device

  • Creative Copilot ↗

    2023–present / Category: Research project, self-initiated

    I planned, built, and have run alone a generative-AI chatbot that supports students' generative art work in an online intensive course at an art university's distance-learning programme. It doubles as a research project and has been in use since 2023.

    Examined with 36 students using a mixed-methods design; self-rated engagement, comprehension, and satisfaction rose. Published as first author in a peer-reviewed paper (STEM Education Research Vol. 7).

    • Planning
    • Design
    • Implementation
    • Measurement
    • Deployment and operation
    Stage details
    Planning:
    Use-case scenarios for the course
    Design:
    Interaction design for supporting students' work through dialogue
    Implementation:
    Chatbot implementation
    Measurement:
    Mixed-methods evaluation design with 36 students
    Deployment and operation:
    Running it in the course since 2023

Stage definitions

Planning
Drew up the mid- to long-term vision, roadmap, and business plan that executives and business units based their decisions on.
Research
Surveyed technologies, markets, and literature to choose which technologies to use and how to proceed.
Proof of concept
Built small prototypes to test whether the technology works and whether it can become a business.
Requirements definition
Worked with stakeholders to identify requirements, and wrote the business and system requirements.
Design
Handled service and experience design, screen and information design, and cloud architecture.
Implementation
Built the cloud infrastructure and applications hands-on, from prototype to production.
Measurement
Quantified impact through behavioral-log metrics, RCTs, and evaluation platforms.
Deployment and operation
Ran the service in production, stood up the department, and handed it over to business units and frontline staff.

The stages correspond to the international standards for human-centred design (ISO 9241-210) and innovation management (ISO 56002).